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Generational Transfer in Ranching: Let’s Communicate

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Hopefully the title hasn’t made you skim on to the next article, because this isn’t going to be a discussion about finances, legalities, or inheritance of the family enterprise. Instead, I would like to discuss the interactions we have on a day-to-day basis and how occasionally a family just needs to sit down, and have a good old “heart-to-heart” talk. Or, as some in my family would say, “A Come to Jesus Meeting!” As a family, we reached that point not too many days ago. Whether you are a family like ours, where on both sides we are now raising the fifth generation of country kids involved with ranching, or if you are the newly minted first generation who are raising the second, this may strike some chords with you. At the very least you may say “Oh my, so we aren’t the only ones.”, and hopefully, you might finish reading and feel a little bit encouraged by having looked at some things through a different perspective.

My husband and I are both only children. Now before you groan and start repeating stereotypes, please know that not many of them, if any at all are true. Children can be spoiled whether they are an “only”, or one of many. For us as only children, we had some big footstep to follow in, and carried quite a few expectations being the third generation of our respective families that were involved in animal husbandry. In some ways it might have been easier for me as a daughter. Our family business was small and varied. I was reminded often that I could go into the world and do whatever I wanted, and that I didn’t have to stay tied to any form of agriculture. My husband was his Dad’s only right hand man from a very early age, and even though he did go to college, it was an unspoken expectation that he would still help Dad with the ranching. While he did have a successful stint in a town job, it was always with his foot and finances still firmly in the door of cattle raising, working with his Father doing things very much as his Dad always had. After all, that was just the way it had always been done so why change. I remember many evenings of frustration in our home because my husband would say “My Dad just isn’t going to change anything!” It was frequently the theme of the week, month, and even year. My husband learned to just shut down about issues, because talking them over rarely happened. His family were not talkers. Put that together with a young wife from a family that did a lot of talking and it became a crazy mix. His background was along the lines of “bottle it up and live with it”, then silently simmer over it for an extended time. As opposed to my background of  “let’s all loudly make our points known” in what could quickly turn into a mess of emotions and resentfulness. Also with nothing resolved. Honestly, how many of us really know how to calmly address issues and attempt to solve conflicts? And with generations involved, we can carry forward some of the very traits and behaviors that could so quickly irritate us as the younger generation working with our parents and grandparents. Doing things “differently” than our parents is commonly referred to in regards to herd management, pasture management, or business management at large, but are we really doing a better job communicating with the generations that we are in charge of? Family businesses don’t often, if ever, have the benefit of being sent for workplace training. If it happens, it’s about the latest vaccines, or pasture weed control, or herd genetics. Never have I ever seen any course advertising training for how ranch families could communicate better to enable harmony in the workplace. And if you are like most wives, you know how quickly that workplace issue comes right on in the backdoor with your spouse. Or with yourself for that matter if you are working alongside everyone in the day-to-day operation. I could give numerous real world examples from the cowlot, but most are not printable. The kicker is you have to go right back out the next day, and see, work with, communicate with, and problem solve with the very person that you perceive as having caused the issue. Other workplaces offer courses on how to communicate, troubleshoot, and problem solve through these types of  human issues in the “office.” Why should the family ranching employees be any different just because they are family? We simply aren’t offered a chance of gaining and benefitting from that type training. Here’s the dilemma with us: my husband and son are the third generation of Fathers and sons working together. If you have that dynamic in your family, then you know that there are going to be issues with control and issues with change. And even though my husband went through those very things with his Father, he doesn’t see the traits he has brought forward that are very similar to his Dad’s. Our Son’s biggest complaint: “Dad doesn’t listen to me, and often just won’t talk to me at all.” Unfortunately, our son is like his Mother; very verbal. So here we are with one who has learned to bottle everything inside, and one who learned from the other parent to argue with words. Neither works! Our son has married a very sweet young lady, that doesn’t like loud verbal conflict, so his approach carries over into their home as well, and is equally unsuccessful. And recently our 14 year old grandson has filed a complaint with the Human Resources Dept., (the women of the family) that he doesn’t like the fact that his Dad doesn’t listen to him, or criticizes too much when we are working. The 12 year old granddaughter agreed, and the 7 year old granddaughter blissfully played through much of the family meeting.  Please exclude the hormonal turbulence of the teen years, and consider that we are definitely seeing a pattern that is continuing. So, the HR Dept. i.e. women of the family, decided it was time for an intervention. There was groundwork laid down to all parties that the goal was to listen respectfully, consider what was being said, believe that all parties had a role in anything that had happened and that was being discussed, and that there needed to be thoughtful consideration as to how change was possible for the benefit of all of us for now and for future generations. Oh yes, it was about as pleasant as eating ground glass! I’m sure you can imagine the defensiveness at first, closely followed by the denial. There were tears, from the guys first oddly enough, although before we were done there wasn’t a dry eye in the house. There was some necessary contemplation, there were some apologies, even though those weren’t expected, followed by heartfelt declarations by all to truly try to do better. And best of all, by the end there were lots of “I really do love you all!” from all family members present. And by the way, how often do you all say those three little words that have such a big impact? Don’t assume your family knows. Tell them regularly! So how’s it going after our family “talk”? Who knows! The HR Dept. is eternally optimistic, but only time will tell. Words only do so much. The standard of measurement is with actions that are truly different. And change doesn’t happen overnight. It takes time and lots of considered practice not to deal with issues like you have spent a lifetime doing. So what are some good guidelines for us when we don’t have specialty training to fall back on? Consider some insights from the world of business where positive human interaction and communication is essential for productivity. 1. Clarify the Message: Have a clear understanding of what you want to share. Define it and stick with it. What is the issue, and what do you hope to see happen as a result of the message you give. 2. Consider the Audience: A grown son talking to a dad is different than a teen talking to a dad, but both conversations carry equal importance. A spouse talking to a spouse who is a work partner is also a very different conversation in terms of context. Think about the frame of reference, the potential biases, and the knowledge level and the context in which they will receive the information. It’s not rocket science, just thoughtfulness.

3. Convey the Message: Be clear, and concise, and use appropriate language, and tone. The best exchange of issues comes when you can be calm, and not emotional. It’s hard for some not to yell when they are angry and for some it’s hard not to cry when emotional. That lessens the quality of the message. 4. Confirm Understanding: Check that what you are saying is really understood. Ask for feedback to make sure. Be open to questions the person may have in their attempt to understand. A good example of misunderstood communication happened when our son was about four. He was nuts about wearing a little gold ring. He had to have it on all the time. As kids do, he messed around somewhere, (probably with his Dad) and mashed his finger. Within minutes it was swollen, and here was the ring needing to come off. We tried every ring removal trick in the book, with no luck. Now for a toddler, our son was being a trooper. But we were at the end of our bag of tricks, so my husband, being the practical man that he was, finally sighed and said “Well, we’ll just have to cut it off.” That ring was fitting tighter by the minute, so I agreed and off he went to the shop to get a small pair of tin snips. Not a peep was heard from our son till his Dad left, then that old bottom lip started quivering, and big tears were rolling down chubby little cheeks. I panicked at that point. “What’s the matter Baby, is it hurting? I’m so sorry. We’ll fix it as soon as Daddy gets back, I promise.” Through his sobs he looks up at me and says in the most sincere way possible “No Mommy, it doesn’t hurt, but I really like that finger and I sure don’t want Daddy to cut it off.” Needless to say I was torn between laughing because with his limited understanding of the situation he actually thought we were talking about cutting his finger off, or crying because he thought as parents we would resort to cutting his finger off. A classic case of a tense situation where we didn’t consider our audience, we didn’t clarify the message, and we darn sure didn’t explain the outcome we wanted. The finger survived and the ring did not, much to our son’s relief. At the end of the day, what we all hope for in business, relationships, families, and life in general is to get through it happy, with a sense of wellbeing, and definitely in an effective or successful manner. These are three huge outcomes that are affected by how well we communicate.  Ranching is a tough industry, but I know of few that would trade jobs for anything else in the world. Make a commitment to the stewardship of our families. Learn better and then do better. After all, our workforce is our family, and who’s worth more than they are?

The next meeting of the WFACW organization will be June 20, 2025 at the Forum, 2120 Speedway, Wichita Falls, TX. The meetings are always held on the third Tuesday of the month. Members attending the midday meeting are encouraged to bring their lunch and enjoy eating and visiting starting at 11:30, followed by the business meeting at 12:00 noon. For more information be sure and follow Wichita Falls Area CattleWomen (WFACW) on Facebook.

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Farm & Ranch

Land Market Report

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By Jared Groce

The rural land market held steady in July after the increase we saw in June, with nearly identical numbers of transactions and similar pricing. Buyer inquiries rose noticeably in July, with most agents and brokers reporting a sharp increase in calls and showings. Title companies and lenders also report more transactions since July 1, which suggests buyer sentiment may be picking up as summer draws to an end.

The gap between list price and sale price improved compared with June, with the sale-to-list ratio running much higher than the previous month. Total days on market dropped somewhat from June. Several larger tracts also closed in July compared with the rest of 2026 to date.

It is still a buyer’s market, and I expect that trend to continue through the year. Once the Fed lowers interest rates, buyer sentiment will likely climb even more and push us back toward a seller’s market, but who knows when that might happen. In the meantime, we are all fighting higher prices at the pump, higher input costs for seed, fertilizer and hay, and big jumps in insurance premiums across the board. The good news, if you are selling, is that cattle prices remain at an all-time high.

They say the best time to plant a tree was 20 years ago, and the second-best time is today. The same is true of buying land. Get some dirt on your hands.

CountyAreaAcres$/AcreList PriceSold PriceSale/ListDOM
ClayHenrietta25.02$13,789$345,000$345,000100.00%5
ClayPetrolia77.72$4,825$399,000$275,00094.00%24
ClayAverage51.37$9,307$372,000$360,00097.00%15
CollinBlue Ridge11.03$30,740$358,400$339,00094.60%58
CollinBlue Ridge11$48,182$550,000$530,00096.40%325
CollinFarmersville20.97$30,514$625,000$640,000102.40%443
CollinFarmersville32.9$30,395$1,149,000$1,000,00087.00%315
CollinAnna14.2$73,970$1,200,000$1,050,00087.50%50
CollinAverage18.02$42,760$776,480$711,80093.60%238
CookeCollinsville11$35,364$389,000$389,000100.00%343
CookeGainesville43.08$15,669$775,400$675,00087.00%5
CookeAverage27.04$25,616$582,220$532,00093.50%174
DentonKrum11.93$25,086$300,000$299,20499.70%34
DentonPonder14.92$46,917$988,200$700,00070.80%170
DentonDenton22.37$90,198$2,017,730$2,017,730100.00%160
DentonSanger122.36$26,153$3,360,000$3,200,00095.20%289
DentonSanger328.06$10,813$3,608,000$3,547,18698.30%11
DentonAverage99.93$39,833$2,054,786$1,952,82492.80%133
GraysonSherman23.06$13,010$395,000$300,00075.90%7
GraysonBells11$303,909$360,000$340,00094.40%356
GraysonCollinsville11.39$49,109$619,500$559,35090.30%183
GraysonGunter11.5$69,000$882,874$793,50089.90%259
GraysonAverage14.24$40,009$507,250$449,67590.10%221
JackJacksboro29.17$8,742$261,072$255,00097.70%191
JackJacksboro171$11,809$2,223,000$2,019,29890.80%148
JackPoolville202$15,347$3,434,000$3,100,00090.30%312
JackAverage134.06$11,966$1,972,691$1,791,43392.90%217
MontagueBowie10.01$17,483$175,000$175,000100.00%5
MontagueBowie46.3$10,043$650,000$465,00071.50%10
MontagueBowie56.02$12,049$700,250$675,00096.40%30
MontagueForestburg212.17$7,494$2,697,000$1,590,00093.70%369
MontagueNocona192.32$11,716$2,355,840$2,300,00097.60%91
MontagueNocona575.87$11,287$6,910,440$6,500,00094.10%56
MontagueNocona934.29$8,244$8,806,000$7,701,85587.50%333
MontagueAverage290.14$11,188$3,042,076$2,772,40891.50%128
WiseChico11.4$18,421$210,000$210,000100.00%170
WiseChico14$17,143$249,900$240,00096.00%18
WiseDecatur10.15$28,498$379,000$289,25876.30%115
WiseDecatur10.15$28,498$379,000$289,25876.30%115
WiseDecatur11.61$28,498$438,000$330,86575.50%115
WiseDecatur14.58$28,506$524,880$415,61979.20%115
WiseBoyd61.34$11,575$775,000$710,00091.60%251
WisePoolville115.69$9,076$1,300,000$1,050,00080.80%75
WiseAverage31.11$21,277$533,973$441,87584.10%122
DOM = days on market
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Noble Learning: What Your Grass and Cover Crops Need to Succeed

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By Laura Nelson

Planting a seed may be the ultimate act of faith and hope. Giving it the right conditions to thrive takes action on our part.

Jim Johnson, Noble Research Institute’s senior regenerative ranching advisor, says building the right conditions in your soil will improve the odds of successful germination and growth.

“Building healthy soil is something we work at every day, all year long,” Johnson says.

Whether you’re planting a cover crop for the first time or trying to add diversity to your pastureland, new seeds have the same requirements for a good start: viable seed, good seed-to-soil contact, adequate moisture, proper temperatures and available oxygen.

“Those aren’t necessarily things that you can just take care of the day you decide to go plant,” Johnson says. “They’re soil management actions that we take every day.”

Start with the best seed

Start with high-quality, vigorous seed.

“A vigorous seed is going to be more forgiving if conditions are less than ideal,” Johnson says. A laboratory can run a cold germination test or a stress test to give you a good idea of a seed lot’s viability.

When comparing seed of the same species, look at the number of seeds per pound. If one rye cover crop has 26,000 seeds per pound and another of the same variety has 16,000, the 16,000-seed lot has bigger seeds.

“You want big, plump seeds for that variety, because the bigger and plumper seeds typically have more of the stored energy they need to get started,” he says.

Maximize seed-to-soil contact

A seed has to soak up moisture from the soil to soften and swell for germination. Picture each seed as a cube. Broadcast it on the surface, and only one side touches the soil. Push it down a little, and parts of the other sides touch the dirt around it. Push it down and firmly cover it with soil, and all six sides can make contact, but only if the soil structure is in good condition.

Hard, compacted soil makes it difficult to get seed into the ground and to get the soil to close back around it. Loose, fluffy soil is full of air gaps that prevent seed-to-soil contact. You want to plant into friable soil that crumbles easily when squeezed, about the consistency of cottage cheese or a moist chocolate cake. That gives the seed its best chance.

Ground cover helps build more friable soil, but too much residue can keep seed from reaching the soil. A well-calibrated, well-maintained no-till drill can plant through tons of residue. If you’re broadcasting seed into grass or a crop field with residue, Johnson suggests using livestock to graze off or remove excess cover first. Used correctly, high-density, short-duration grazing can also help tread broadcast seed into the soil.

If livestock aren’t an option, consider another limited, well-timed disturbance to get the seed in touch with the soil. A quick pass with a disc to chop residue while incorporating the seed, or burning residue just before seeding, can give new plants a fresh start.

Adequate moisture matters

Seed-to-soil contact only works if the soil holds enough moisture to reach the seed. In general, a seed needs at least a quarter inch of precipitation to germinate, plus another quarter to half inch for the plant to establish.

A good, well-timed rain is the quickest path to success, but encouraging diverse root systems over the long term builds a moist, fertile environment.

“We always have to be thinking about how we can set the soil up to absorb and hold water,” Johnson says. Heavier residue helps hold moisture and protects the surface from evaporation, and living roots open pore space so water can find its way in.

Healthy soil that holds moisture helps insulate a seed waiting for rain. If you see noticeable erosion on your land, your water cycle is broken. Keep the ground covered to slow water down and help it soak in.

Keep the temperature right

Many seeds tolerate soil temperatures from just above freezing into the low 100s, but the ideal range for germination is typically 65 to 85 degrees Fahrenheit. You’ll want to be confident soil temperatures will stay in the right range for that seed for at least three days in a row, and ideally five. A forecast showing a favorable trend can work, too.

“If we’re planting a cool season crop in the fall, we might be able to plant into soil we know is too hot to germinate,” Johnson says. “But if the days are getting shorter and cooler, and we have a little rain in the immediate forecast, we’re trending in the right direction.”

Timing always matters, but your temperature window widens as your soil health improves.

“We know we can plant earlier or later if we have good, healthy soil,” he says. Healthy, covered, root-filled soil holds a steadier temperature regardless of the air temperature.

Give it room to breathe

Waterlogged or compacted soils starve seeds of the oxygen they need. A heavy rain may soak a seed and trigger germination, but the seed will drown if it sits underwater for more than a couple of days.

One problem often leads to another. Wet soils compact easily, so keep animals and machinery off waterlogged ground, especially before planting. The right amount of ground cover will also soften the effects of compaction.

To show how much ground cover reduces compaction, Johnson often lays his hand on the ground during Noble’s Land Essentials course and invites the biggest student in the class to stand on it. First, though, he gathers plant residue and litter and covers his hand.

“It’s a pretty powerful demonstration when they can stand on my hand, and I hardly feel it,” Johnson says. “That’s how big a cushion residue makes for our soil surface.”

Preventing compaction, building organic matter and improving water absorption also help keep the soil surface from crusting over a seed, another obstacle to a good stand.

“All these things matter and make a difference in your seed germination,” Johnson says. “Healthy soil with good soil structure is easier to plant into, easier to get all the conditions your seed needs to germinate and establish, and easier to get a good stand in.”

Unpredictable weather can still wreck the best-laid plans, but good soil conditions give your seeds their best chance whether you drill or broadcast your new forage crop.

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Farm & Ranch

Don’t Wait Until They Fly

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By Savannah Magoteaux

Walk across a pasture in a bad grasshopper year, and you’ll hear them before you see them. Hundreds of insects scatter with every step, springing out of the grass in all directions. A few grasshoppers are a normal part of the landscape, but a population explosion can frustrate farmers, ranchers and homeowners alike.

Grasshoppers can eat tremendous amounts of vegetation. They strip forage from pastures, damage gardens, defoliate young trees and feed on many row crops. In drought years, when forage is already short, heavy grasshopper pressure makes a hard situation worse.

You can reduce the damage. The challenge is knowing when control will work and when it is too late to make much difference.

Why are there so many this year?

Grasshopper numbers rise and fall from year to year, and weather plays a major role in whether they stay manageable or explode.

Warm, dry springs generally favor grasshopper survival. Females lay egg pods in undisturbed soil during late summer and fall. Those eggs stay in the ground through winter and hatch the following spring.

If the winter is mild and the spring stays dry, more young grasshoppers survive. Dry weather also suppresses many of the fungal diseases that normally help keep grasshopper numbers down.

By summer, millions of young insects may already be feeding across rangeland and pastures.

Timing is everything

One of the biggest mistakes landowners make is waiting until grasshoppers have fully developed wings before deciding to act.

Young grasshoppers, called nymphs, are much easier to control. They stay concentrated near where they hatched, can’t fly long distances and take much less insecticide if treatment becomes necessary.

Once they become winged adults, the picture changes. Adult grasshoppers move easily and can fly into treated areas from neighboring fields. Even if a treatment knocks down the local population, new insects may keep arriving all summer.

That is why many Extension specialists stress early monitoring instead of waiting until the damage is obvious.

How much damage can they cause?

Grasshoppers feed on hundreds of plant species. In pastures, they eat grass your livestock would otherwise graze. During severe outbreaks, they may also feed on broadleaf plants, garden vegetables, flowers and young shrubs.

In drought years, the damage shows even more because forage is already stressed. Grasshoppers often gather along field edges first, then move deeper into pastures as food runs short.

Young trees can suffer, too. Newly planted windbreaks, fruit trees and ornamental trees may lose a lot of foliage when grasshopper numbers are high.

What can you do?

No single solution eliminates grasshoppers, but several practices can reduce the damage.

Start with regular scouting. Walking fields every week in late spring and early summer lets you spot rising populations before serious feeding begins.

Good pasture management helps, too. Healthy, vigorous forage generally holds up to feeding better than drought-stressed or overgrazed pasture. Avoiding overgrazing leaves plants more leaf area to recover after insects feed.

Around gardens and homes, mowing tall weeds and unmanaged vegetation can reduce the places where grasshoppers feed and reproduce. It won’t stop an outbreak, but it can make your property less attractive to them.

Natural predators pitch in. Birds, wild turkeys, guineas, chickens, spiders, robber flies and praying mantises all eat grasshoppers. They rarely provide full control in outbreak years, but they help keep numbers lower in normal seasons.

Insecticides can work, but don’t treat them as an automatic solution. Treatment generally works best while most grasshoppers are still immature nymphs. By the time adults are flying, you may need repeated applications because new insects keep moving into treated areas.

Whether treatment pays often depends on how heavy the infestation is and how valuable the crop or pasture is. Extension recommendations commonly use population thresholds to help decide whether control is economically justified, rather than treating every field just because grasshoppers are present.

If you use insecticides, choose products labeled for the site, and follow all label directions on application rates, grazing restrictions and environmental precautions.

Once adult females start laying eggs in late summer, there is little you can do. Those eggs stay in the soil until spring, so early monitoring the next year matters even more after a big outbreak.

Grasshopper populations rarely stay at outbreak levels forever. Weather, predators, disease and natural cycles eventually bring numbers back down. In years that favor grasshoppers, though, producers who scout early and respond quickly usually fare far better than those who wait until the pasture appears to be moving.

No one can eliminate grasshoppers from the landscape, and no one should try. They are a natural part of the ecosystem and an important food source for many wildlife species. The goal is to hold damage to an acceptable level while protecting the long-term health of your pastures, crops and beneficial insects.

By the time grasshoppers are flying up with every step you take through the pasture, much of the damage is already done. The best defense starts weeks earlier, while the insects are young, populations are easier to manage and you have more options.

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