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Country Lifestyles

How Beef Checkoff Dollars Benefit The Cattle Industry

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By Martha Crump | [email protected]


I was recently browsing through one of the many cattle related magazines that can be found in our household when I found a full-page ad for the Beef Checkoff Program. The main line in the ad posed the following question and answer, “What promotes beef to consumers 1 billion times? Your Dollar Does.”

When I commented to my husband I was glad to see this ad, he immediately wandered back in time to the ever memorable 1999 television advertisement using the “Beef. It’s What’s For Dinner.” It featured the recognizable voiceover by Sam Elliot. I’m betting straight that many of you can easily recall that ad campaign as well. My husband went further with his comments, lamenting about not seeing great ads like that very much anymore. It was a great beef promotion, voiced by such a notable actor.

To read more pick up a copy of the March 2021 NTFR issue. To subscribe call 940-872-5922.

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Country Lifestyles

Does John Wayne Have the Answer to Our Discourse?

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By Dal Houston

I am terribly saddened by all the argumentative discourse that seems to be going on in today’s world. It seems as though it is no longer enough just to disagree on certain issues. We are expected to classify someone as an enemy if they do not always agree with us on all issues, lest we be considered weak.

To make things even worse, because those who disagree with you are now considered enemies, the sentiment seems to be that it is only fair and proper to destroy them, because they are the enemy, again with the fear of ridicule for being weak if we do not fight.

With all that said, and seemingly unrelated, I am a big John Wayne fan. From watching him dive into his role as a cowboy, to marveling at his time portraying a soldier or appreciating his acting gig as a sailor, there is seldom a week that goes by without me watching at least one

To read more, pick up a copy of the April issue of NTFR magazine. To subscribe by mail, call 940-872-5922.

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Country Lifestyles

While We Were Sleeping

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By Martha Crump

That old adage, “What you don’t know won’t hurt you.,” may have some basis in truth when applied to minor situations. However, when what you don’t know is presented in the form of a “Trojan Horse” and is what amounts to an incredible attempt to fleece American property rights, it becomes a different story altogether.

To put this unbelievable tale together, we need to step back to Joe Biden’s 2021 Executive Order which pledged commitment to help restore balance on public lands and waters, to create jobs, and to provide a path to align the management of America’s public lands and waters with our nation’s climate, conservation, and clean energy goals.

To read more, pick up a copy of the April issue of NTFR magazine. To subscribe by mail, call 940-872-5922.

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Country Lifestyles

Lacey’s Pantry: Strawberry Sorbet

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By Lacey Vilhauer

Ingredients:
1 whole lemon, seeded and roughly chopped
2 cups sugar
2 pounds strawberries, hulled
Juice of 1 to 2 lemons
¼ cup water

Directions:

Place the chopped lemon and sugar in a food processor and pulse until combined. Transfer to a large bowl. Puree the strawberries in a food processor and add to the lemon mixture along with juice of one lemon and water. Taste and add more juice as desired.

To read more, pick up a copy of the April issue of NTFR magazine. To subscribe by mail, call 940-872-5922.

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