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Paying the Rodeo Bill
By Phillip Kitts
As the sport of rodeo continues to grow and become an even bigger influence from coast to coast, the value of famous faces and advertising space is becoming more attractive to businesses.
There is no doubt rodeo fans have noticed when they watch their favorite rodeo athletes on television or in person that their shirts are littered with logos of businesses. The variety of organizations that provide sponsorship to rodeo athletes can vary anywhere from financial organizations to mom-and-pop shops. In general, most of the companies that find their way into sponsorship of rodeo contestants have some type of connection with agriculture, or the sport itself. However, over the last several years there has been a wave of businesses and organizations that may not have such a direct connection with the western lifestyle.
To read more, pick up a copy of the February issue of NTFR Magazine. To subscribe call 940-872-5922.
By Donna Long
If you are hankerin’ for home cooking just like grandma used to make with fresh ingredients, then look no further than Dixie House Cafe with locations in Fort Worth, Saginaw, and Euless. Dixie House, which was originally named Theresa’s Cafe after its owner, opened its first restaurant in 1983.
In the early days, it was just Theresa and one employee that ran the cafe. Between the two of them, they created mouth-watering meals from scratch using tried and true recipes. Dixie House is where the nostalgic vibe of a 60’s diner meets the charm of Southern hospitality and cooking. The portions are substantial, and the flavor is reminiscent of a time when meals were slow-cooked with families gathered in the kitchen and not hurriedly microwaved.
To read more, pick up a copy of the March issue of NTFR Magazine. To subscribe call 940-872-5922.
By Phillip Kitts
With most of America fighting off the winter blues and setting their sights on the warmth of spring, the rodeo world is already heating up. It is often common chatter about how the rodeo world really does not have an off season. In October when the regular season wraps up, it is not even a week before rodeo athletes start running to fall rodeos so they can start building up money toward the next year’s finals. It is true that fall rodeos do not have big payouts, but many athletes take the every dollar counts approach and throw several of them on the calendar.
November and December may be the slowest months of the rodeo year, but believe it or not, there are still plenty of places rodeo athletes can go and earn a small check. Traditionally the number of rodeos in the winter months is lower, but the few events that do happen tend to have big payouts. Pretty much every rodeo fan knows all about places like Denver, Fort Worth, San Antonio, and Rapid City. These are all big scale events with huge payouts.
To read more, pick up a copy of the March issue of NTFR Magazine. To subscribe call 940-872-5922.
By Lindsey Monk
Calving season is in full swing, which means branding is next!
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