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Paying the Rodeo Bill

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By Phillip Kitts

As the sport of rodeo continues to grow and become an even bigger influence from coast to coast, the value of famous faces and advertising space is becoming more attractive to businesses.

There is no doubt rodeo fans have noticed when they watch their favorite rodeo athletes on television or in person that their shirts are littered with logos of businesses. The variety of organizations that provide sponsorship to rodeo athletes can vary anywhere from financial organizations to mom-and-pop shops. In general, most of the companies that find their way into sponsorship of rodeo contestants have some type of connection with agriculture, or the sport itself. However, over the last several years there has been a wave of businesses and organizations that may not have such a direct connection with the western lifestyle.

To read more, pick up a copy of the February issue of NTFR Magazine. To subscribe call 940-872-5922.

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Equine

AQHA Horse of the Year

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By Krista Lucas Wynn

Each year, when the professional rodeo season wraps on Sept. 30, the Professional Rodeo Cowboys Association and Women’s Professional Rodeo Association announce the Nutrena Horse of the Year, presented by the American Quarter Horse Association, in each event. This is a prestigious award, voted on by the members of the associations. To be named Horse of the Year by fellow competitors is a high honor only a few achieve.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

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Farm & Ranch

Managing Show Cattle Through The Winter

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By Heather Welper

Husband and wife duo, Heather and Calvin Welper, are the Co-Owners and Operators or Two C Livestock, located in Valley View, Texas.

The pair’s operation has a show cattle focus where they raise and sell purebred heifers of all breeds and club calf Hereford steers.

When it comes to show cattle, the Welpers know a thing or two including how to prepare for the cold winter months and the Texas major show season run.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

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Grazing North Texas- Snow On The Mountain

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By Tony Dean

Snow on the Mountain is an annual forb that is part of our landscape almost every year.

It is adapted to most of Texas and grows north to Montana and Minnesota and south to Mexico.

Although is seems to be most adapted to clay soils, this plant can be found on a wide variety of soil and moisture conditions.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

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