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Farm & Ranch

Consumer Perceptions of Beef Production

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By Martha Crump | [email protected]

Today, we have access to a wealth of information right at our fingertips. If you don’t believe me, just hop on the Internet and spend a few hours, or even a day, finding out everything you need know. If it is posted on the Internet, it must be true. One of the assignments I used to give my university students was learning how to tell fact from fiction online, so when it came time for their papers they could be assured they were citing credible sources. It isn’t easy.

Many of these so-called experts with their fancy websites are as far removed from truth and facts as you can possibly be, but they are experts at designing their sites and presenting their emotionally based arguments.


They also have followers; lots of followers that don’t want to take the time to think about where information is coming from, or to even check the credentials of the individuals or groups pushing these so called facts.


After all, they want to be “woke,” and save the planet among other noble and notable gestures. After all, they aren’t going to be writing a paper so no sources necessary. Just tell them what to think and they are good to go. No time for that messy stuff called research or critical thinking, also referred to as common sense.

To read more pick up a copy of the October 2021 NTFR issue. To subscribe call 940-872-5922.

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Farm & Ranch

Managing Show Cattle Through The Winter

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By Heather Welper

Husband and wife duo, Heather and Calvin Welper, are the Co-Owners and Operators or Two C Livestock, located in Valley View, Texas.

The pair’s operation has a show cattle focus where they raise and sell purebred heifers of all breeds and club calf Hereford steers.

When it comes to show cattle, the Welpers know a thing or two including how to prepare for the cold winter months and the Texas major show season run.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

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Farm & Ranch

Double M Ranch & Rescue

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By Hannah Claxton, Editor

As the sun rises each day, so do the dozens of mouths that Meghan McGovern is responsible for getting fed. Rather than the sounds of a rooster crowing, McGovern hears the bellows and bleats of a variety of exotic deer, the chortle of kangaroos, the grunts of water buffaloes, and the chirps of a lemur.

Nestled against the banks of the Red River, the Double M Ranch and Rescue, with its high game fences and deer sprinkling the landscape,s its in stark contrast to the surrounding ranches.

“Having deer is kind of like eating potato chips- you can never actually have just one,” said McGovern with a laugh.

McGovern has several herds to take care of- fallow deer, axis deer, water buffalo, goats, and bison. In smaller numbers, there’s also a few kangaroos, a lemur, a potbelly pig, a pair of zebras, a watusi, and a few horses.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

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Farm & Ranch

Acorn Toxicity

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By Barry Whitworth, DVM, MPH

With the prolonged drought, most pastures in Oklahoma end up in poor condition. With the lack of available forage, animals may go in search of alternative foods.

If oak trees are in the pastures, acorns may be a favorite meal for some livestock in the fall. This may result in oak poisoning.

Oak leaves, twigs, buds, and acorns may be toxic to some animals when consumed.

To read more, pick up a copy of the November edition of North Texas Farm & Ranch magazine, available digitally and in print. To subscribe by mail, call 940-872-5922.

brown acorns on autumn leaves, close up
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