Ardmore Convention Center, 2401 N. Rockford Road, Ardmore, Okla. This year’s conference theme is “The Road to Ranching Efficiency” The beef industry continues to improve efficiencies and enhance production, which results in a more sustainable product for consumers. While the agenda is still being finalized, Oklahoma’s voice of agriculture, Ron Hays, will once again be our event moderator. Farm tours will be June 14, 8 a.m. to 4 p.m. Registration fee will be $25, includes lunch. Conference will be June 15, 8:30 a.m. to 3:30 p.m. Registration fee is $40., includes lunch. Make plans to advance your knowledge in the beef industry through the Texoma Cattleman’s Conference June 14-15. Visit noble.org/events for more information and to register for the conference.