Consumer Perceptions of Beef Production

By Martha Crump | marthacrump@comcell.net

Today, we have access to a wealth of information right at our fingertips. If you don’t believe me, just hop on the Internet and spend a few hours, or even a day, finding out everything you need know. If it is posted on the Internet, it must be true. One of the assignments I used to give my university students was learning how to tell fact from fiction online, so when it came time for their papers they could be assured they were citing credible sources. It isn’t easy.

Many of these so-called experts with their fancy websites are as far removed from truth and facts as you can possibly be, but they are experts at designing their sites and presenting their emotionally based arguments.


They also have followers; lots of followers that don’t want to take the time to think about where information is coming from, or to even check the credentials of the individuals or groups pushing these so called facts.


After all, they want to be “woke,” and save the planet among other noble and notable gestures. After all, they aren’t going to be writing a paper so no sources necessary. Just tell them what to think and they are good to go. No time for that messy stuff called research or critical thinking, also referred to as common sense.

To read more pick up a copy of the October 2021 NTFR issue. To subscribe call 940-872-5922.